Forensics Ltd (trading as ROAR Forensics) was founded in late 2007 by Dr Simon Elliott and John Seviour along with Joseph Arend and Prof Frederick Rowell to fulfil a market requirement for a dedicated Forensic Toxicology service. ROAR Forensics focused on providing an accredited and responsive service with a wide analytical scope using state of the art instrumentation to deliver high quality results on time. The company soon became a recognised provider to HM Coroners’ and the Police Services throughout the United Kingdom due to the commitment to a core value of continuous improvement. This success led to ROAR Forensics focusing on Forensic Toxicology and becoming a leading provider of this service. In 2011 ROAR Forensics was acquired by Alere Inc. as part of its Alere Toxicology division.